The consistency in maintaining top quality is the strongest guarantee. The trust in the Becutan brand since 1978 that is passed down from generation to generation. This is our strongest foundation for a long tradition. At the beginning, with only 5 products for children's skin hygiene, and today the portfolio of "Becutan" contains over 26 basic types of products with nearly 50 different forms of packaging, whose formulations are made in close collaboration with medical experts. The name occurs as a synergy of two words: BEBE + CUTIS (lat. Surface layer of the skin).

With more than 200 million units sold, Becutan is synonymous with tradition, consistent quality, trust and loyalty. As a brand built internationally, Becutan is present in more than 10 markets worldwide.

All products are clinically and dermatologically tested and developed in collaboration with pediatricians and dermatologists. They are made of top quality raw materials that comply with the European directives for quality product intended for children's skin care. The production process is subject to constant inspection of the input materials and the finished product, and takes place in accordance with the GMP (Good Manufacturing Practice) standards, the highest in the industry. The leading segment of the portfolio are the products intended for care and protection of baby and children's skin with extremely mild formulations made according to unique recipes, safe for use from the first day after birth.

So far, more than 200,000,000 products have been sold and there is a steady upward trend in sales. The leader in the collection is the children's cream with over 45,000,000 pieces sold.
What makes a brand really strong is its collective perception, and the Becutan brand in most markets where it is marketed is perceived as a domestic brand, which indicates a strong relationship with the end customer, certainly built over decades.